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Member to Member: Lunch and Learn – Different ways to market your products & services internationally

April 5 @ 12:00 pm - 2:00 pm

Marketing your products and services internationally can seem daunting at first – but there are many ways to ensure that you can build international profile, engage with prospects overseas and break down barriers. Innovative digital marketing tactics – as well as more traditional methods – can have a major part to play in international marketing success.

The session will cover:

 Guidance on creating a strategy and plan for international marketing

 An exploration of marketing tools and tactics which will help you market products and services to overseas audiences

 Tips on overcoming language and cultural barriers – and guidance on key considerations

 Examples of best practice in international marketing

The session will be hosted by Crabtree at the company’s site in Team Valley, Gateshead. Crabtree has been a designer and manufacturer of metal decorating and coating equipment – including machines and components – for more than 50 years, and supports metal decorating and coating operations across the globe, including in Africa, the Middle East, Australia and Central America. Alan Rutter, Senior Director at Crabtree, will provide an insight into Crabtree’s international marketing journey, share the company’s experiences and explore some of the tactics which have led to the firm’s success in international markets. The event will also include a tour of the Crabtree factory – one of the first operational sites on Team Valley.

12:00pm – Arrival, lunch and networking

12:30pm – Welcome from EMN and Horizon Works

12:40pm – Presentations from Horizon Works and Crabtree

13.20pm – Site tour of Crabtree



Kingsway South, Gateshead, England, NE11 0SU